The Most Daring

CFO Digital Transformation

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What You’ll Learn

Discover what fearless, data-driven leadership can accomplish.

What happens when a CFO makes a bet the market doesn't believe in?


Warren Jenson, former CFO of NBC, Delta, and Amazon, faced exactly that challenge at Acxiom when he championed the $310 million acquisition of high-growth technology company LiveRamp. The integration struggled, investors pushed back, and the conventional answer seemed obvious: sell LiveRamp.


Instead, Jenson and CEO Scott Howe made the bold decision to sell Acxiom's legacy business and double down on LiveRamp.


This story reveals how rigorous financial analysis, long-term preparation, scenario planning, and conviction helped turn a controversial strategy into a transformative outcome—and ultimately unlock $3.6 billion in sale proceeds.

  • How finance leaders can identify transformational opportunities others overlook
  • Why rigorous data and analysis can give leaders confidence to make unpopular decisions
  • How scenario planning and financial separation prepared Acxiom for a complex divestiture
  • Why knowing what to sell - and what to keep can unlock extraordinary value
  • What today's CFOs can learn from one of the most unconventional transformations in modern business

How One CFO Turned a Controversial Acquisition Into a $3.6B Success Story